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Tissot becomes title sponsor of Australian GP
Monday, 26 August 2013
Swiss watch manufacturer Tissot has been named as title sponsor for this year’s Australian Grand Prix, held at Phillip Island on 20th October. The event will now adapt the new title of Tissot Australian Grand Prix.
Tissot, which has been a partner to MotoGP™ for many years and has an important role in the championship’s official timekeeping, will benefit from great exposure throughout the Grand Prix held at Phillip Island. Trackside advertising, enhanced TV visibility and press coverage will create a tremendous platform for Tissot to showcase its image and timekeeping precision across key global markets.
Pau Serracanta, Commercial Area Managing Director at Dorna, commented:
“I am very happy that Tissot is once again supporting our sport with such strength and commitment. Tissot is already an established brand in MotoGP and has an important role as the official timekeeper. For years, the names Tissot and MotoGP have gone together, and the fact that it has opted to be the title sponsor of a Grand Prix like Australia strengthens this successful relationship immensely.”
Tissot President François Thiébaud added:
“We are very pleased to further reinforce our already strong relationship with MotoGP and the sport of motorcycle racing. Becoming the title sponsor for the Tissot Australian Grand Prix at such a legendary circuit, combined with our timekeeping services, will serve to further highlight the precision and performance of our products to fans all around the world during a key period in the MotoGP World Championship.”
Chairman of the Australian Grand Prix Corporation, Ronald J Walker AC CBE, said:
“We are proud that Tissot is signing on as the title sponsor for the upcoming Australian Motorcycle Grand Prix, particularly with the event celebrating 25 years since the first World Championship race at Phillip Island. Tissot is committed to respecting tradition, and at the core of their values is performance, precision and setting new standards, making them the perfect brand fit for everything that the Australian Motorcycle Grand Prix encompasses.”
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